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Baume & Mercier

Founded in 1830 in Geneva Switzerland, the Maison d’Horlogerie Baume & Mercier is the seventh oldest watch brand in the world, marking its 185th anniversary in 2015. Often purchased as a gift to mark a celebration or special moment, Baume & Mercier is noted for its rich heritage and superior craftsmanship of men’s and women’s timepieces. Current men’s collections include: Clifton, Classima, Capeland, Hampton; women’s collections include Promesse, Linea, Classima and Hampton. Contact: 1.800.MERCIER or to learn more about the brand, please visit: Our website Instagram Facebook Twitter Pinterest



Press materials


Spirit of winning As a tribute to the 12 Hours of Sebring Challenge in 1963, Baume & Mercier released two limited edition Capeland Shelby® Cobra chronographs. 1,963 of each watch were produced, a quantity which commemorates the year of competition.
The black and yellow design was inspired by the sleek Cobra 289 racecar that led the Shelby® team to victory. With subtle horizontal racing stripes on the dial, and the Cobra logo as the seconds hand, no detail goes unappreciated.
The final details are in the strap. One style features a black alligator strap with a rubberized yellow lining, and the second, a sportier vulcanized rubber strap- the same material as the wheels of the racecar.
The watches embody the sheer power and legendary performance of the Cobra 289.