Louis-Ulysse Chopard founded his own workshop in 1860 in Sonvillier, the Swiss Jura. Since 1963 Chopard is owned by the Scheufele family and its headquarters are located in Geneva. Internationally renowned for its watch and jewellery creations, the Group today employs 1950 people worldwide. It is independent and vertically very integrated, controlling the entire process from design to distribution through 1500 points of sale and 130 dedicated boutiques. Over 30 different crafts are practiced in 4 manufacturing sites with a strong emphasis on in-house training. Chopard has built its reputation on iconic collections such as “Happy Diamonds”, “Happy Sport” and “Mille Miglia”. The firm is also highly recognized for its High Jewellery creations and fine watchmaking and manufacture expertise, expressed in the L.U.C collection. According to two of its fundamental values, respect and social responsibility, Chopard is strongly committed to various philanthropic organizations. Last but not least, Chopard is a faithful partner of the Cannes International Film Festival and legendary classic car events, such as the Mille Miglia in Italy and the Grand Prix de Monaco Historique.
An authentic collector’s watch for modern gentlemen, the new L.U.C Perpetual Chrono from Chopard combines a hand-wound chronograph and a finely crafted perpetual calendar within an unprecedented L.U.C movement, Calibre 3.10-L. The L.U.C Perpetual Chrono flaunts one of the most sophisticated styles and constructions in the world of Haute Horlogerie, while meeting the highest technical ethical and aesthetic standards. Issued in two series of 20 pieces in “Fairmined” 18-carat white gold and in “Fairmined” 18-carat rose gold, it is intended for watchmaking connoisseurs and devotees of exceptional objects.